Task:
Automate internal analytics processes to reduce lag and free up resource for value-add insight.

Overview:
- External briefs historically required bespoke analysis and manual setup
- Delivery timelines spanned up to 6 months due to dependency on multiple teams
- Internal tools and pipelines were built to automate common measurement solutions

Impact:
- Reduced delivery timelines from 6 months to same-day turnaround
- Freed up analytics resource to focus on deeper insight generation (+£1m in additional data products sold)
- Improved stakeholder confidence and repeatability in outputs

Key Statistics:
7.5 FTE resource saved
180 days average backlog removed
+£1m data products sold